Chairman & CEO
Prince Faisal
Chairman & Chief Executive Officer — RJR GroupPrince Faisal is the Chairman and Chief Executive Officer of RJR Group, a diversified and internationally oriented business group with interests across international trade, heavy machinery and vehicles, construction and development, energy, media and production, technology, and social welfare.
With many years of business experience in Japan, Prince Faisal has developed a strong understanding of international trade, cross-border business, sourcing, negotiation, export operations, and long-term customer relations.
A major part of his professional experience has been built around the Japanese machinery and automotive sectors, including the sourcing, purchase, sale, and export of construction machinery, trucks, commercial vehicles, forklifts, generators, agricultural machinery, and other industrial equipment.
His business approach is based on a simple but enduring principle: build trust first, and business will follow. He believes that long-term success comes through honesty, reliability, consistency, hard work, and strong relationships with customers, suppliers, partners, and communities.
Building a Diversified Group
Under his leadership, RJR Group brings together a growing portfolio of companies, brands, and initiatives, including:
HAQ BAHOO TRADING CO., LTD.
International trading, import/export, heavy machinery, vehicles, industrial equipment, and general trading.
BRIGHT STARS
Construction, development, real estate, infrastructure, and energy-related activities.
PRINCE PRODUCTION INTERNATIONAL
Film, television, advertising, commercial production, and media-related activities.
HALAL LENS
A technology-driven platform designed to help users identify and understand halal-related product information.
DR. ABDUL RAHIM WELFARE TRUST
A social welfare and humanitarian initiative focused on community support, education, assistance for those in need, and broader charitable activities.
RJR Group is also continuing to explore new opportunities in international business, manpower services, education, travel, global partnerships, and other future-oriented sectors.
International Vision
Prince Faisal’s vision is to build RJR Group into a respected, trusted, and internationally connected organization that creates value across multiple industries.
With strong links between Japan, Pakistan, and global markets, he aims to create long-term business relationships, open new international opportunities, and connect high-quality Japanese products, machinery, services, and business expertise with customers and partners around the world.
He sees RJR Group not simply as a collection of companies, but as a long-term institution built to grow across generations.
Business Philosophy
His leadership philosophy is based on:
Integrity — Trust — Hard Work — Quality — Responsibility — Long-Term Relationships — Global Cooperation
For Prince Faisal, business is not only about profit. It is also about reputation, responsibility, relationships, and creating something of lasting value.
He believes that a strong company must earn the trust of its customers, respect its partners, support its people, and contribute positively to society.
Inspired by Family Legacy
A major source of inspiration in Prince Faisal’s life is his late father, Dr. Abdul Rahim, whose values, public service, compassion, religious principles, and commitment to humanity continue to guide him.
Although RJR Group and its affiliated companies were established after Dr. Abdul Rahim’s passing, the principles on which the Group seeks to grow are deeply influenced by his legacy.
Prince Faisal remains committed to carrying forward the values of honesty, dignity, service to humanity, compassion, responsibility, and social welfare in both business and community life.
Looking to the Future
Prince Faisal’s ambition is not limited to building successful companies.
His broader goal is to establish RJR Group as a lasting international institution — one that represents trust, quality, service, innovation, responsible growth, and a legacy that can be carried forward by future generations.
His vision is to build not only businesses, but a legacy of trust, service, growth, and global connection.